PAID ADS MANAGEMENT
Paid advertising that’s managed to your goals, not run on autopilot
Whether you need calls, bookings and enquiries, or product sales and revenue, we plan, build and manage Google, Meta and other advertising campaigns around what actually grows your business.
Built to your goals, not a template
Real conversion tracking, not guesswork
Google, Meta, Microsoft & Nextdoor
GOOGLE ADS
Usually the strongest choice when people are already actively searching for what you offer, on Search, Shopping, Maps or YouTube.
Search Ads
Text ads shown to people actively searching for your product or service.
Shopping
Product listings with images and price shown directly in search results.
Performance Max
Automated campaigns across Search, Display, YouTube, Gmail and Maps from one budget.
Display
Visual banner ads shown across websites and apps in the Google network.
YouTube Ads
Video ads shown before, during or alongside YouTube content.
Remarketing
Ads shown to people who already visited your site, to bring them back.
Local & service lead campaigns
Campaigns built to drive calls, enquiries and bookings for local businesses.
Built around how you actually make money
Whether you’re booking jobs or selling products, campaigns are built and measured against the goals that matter to your business.
SERVICE & LOCAL BUSINESSES
Leads, calls & bookings
CallsEnquiriesQuote requestsBookingsQualified leadsCost per lead
E-COMMERCE & PRODUCT BUSINESSES
Purchases & revenue
Product salesShopping campaignsCustomer acquisitionRetargetingRevenueROAS
What’s included in campaign management
Everything a properly run advertising account needs, handled as one ongoing service rather than a one-off setup.
Campaign strategy
Account setup
Audience & keyword research
Campaign creation
Ad copy
Creative guidance
Landing-page recommendations
Conversion tag setup
Google Business Profile integration
Remarketing
Budget management
Bid optimisation
One change or test / month
72-hour launch check
Mid-month waste pass
Month-end reporting
How campaign management works
A consistent monthly process, whichever platforms your campaigns run on.
STEP 1
Discovery & goals
Understand your business, audience, budget and what a result actually looks like.
STEP 2
Platform & budget plan
Recommend the right platforms and campaign types for your goals and spend.
STEP 3
Setup & tracking
Build campaigns with conversion tags and Google Business Profile tracking in place before launch.
STEP 4
Launch
Go live, then a 72-hour check to catch anything that needs an early fix.
STEP 5
Optimise
A mid-month waste pass plus one agreed change or test, based on real performance.
STEP 6
Report & review
A month-end report on leads, sales and cost, with clear next steps.
Choosing the right advertising platform
We recommend platforms based on your business, not the other way around. No single channel is right for everyone.
Google Ads
Best when customers are already searching for what you sell.
Meta Ads
Strong for reaching targeted audiences, generating demand and retargeting.
Microsoft Advertising
Additional search reach beyond Google, often at a lower cost per click.
Nextdoor Ads
Strong for hyper-local trades and services.
Other platforms
TikTok, LinkedIn, Pinterest and similar are scoped and quoted individually where they genuinely fit.
TRACKING & REPORTING
If it’s not tracked properly, it can’t be optimised properly
Every account is set up with real conversion tracking before launch, so budget and bidding decisions are based on actual leads and sales, not guesswork. Exact tracking depends on your setup: it’s always matched to what can honestly be measured, never oversold.
Conversion tags set up for every platform you run (Google, Meta, Microsoft, Nextdoor)
Google Business Profile actions tracked: calls, direction requests and profile clicks
Leads and sales tracked back to the campaign that drove them
Reporting built around calls, bookings or revenue, whichever matters to you
Plausible analytics as standard on Sitemate-built sites; GA4 only if you specifically want it
Results from the businesses we work with
See how we approach growth for trades and service businesses in our wider work.
Bright Spark Electrical
A full case study covering website, local SEO and lead generation for a service business.
Ads management pricing
Priced per platform, not by campaign count. One platform is the unit, and there are no tiers to explain.
Ads Readiness Audit
Credited in full against setup
£150 one-time
Ads Setup
First platform, plus Google Business Profile
£395 one-time
Extra platform, setup
Every platform after the first
£95 each
Ads Management
First platform, roughly 2 hours/month of account work
£145/mo
Extra platform, monthly
Every platform after the first
+£50/mo each
Out of scope work
New campaigns, rebuilds, appeals, extra changes
£45/hr
Resolves to £145/mo for one platform, £195 for two, £245 for three, worked out for you.
Ad spend is separate from our management fee, and paid directly to the platform.
30 days’ notice, no minimum term. Scale up, scale down or pause as your business needs change.
Related services
Ads bring people in. These make sure the site converts them once they land.
Website Design & Development
A site built to convert the traffic your ads bring in.
Learn more →
E-commerce Development
Product pages and checkout built for paid traffic to convert on.
Learn more →
Hosting & Care
Ongoing hosting, monitoring and support once you're live.
Learn more →
Pricing
See how ads management compares across our other services.
Learn more →
Common questions about paid ads
Is my ad spend included in the management fee?
No. Advertising spend is paid directly to Google, Meta, Microsoft or Nextdoor from your own ad account. Our management fee is entirely separate and covers strategy, setup and ongoing optimisation, never marked up on top of your spend.
Which platform should I advertise on?
It depends on your audience, business model, goals and budget. Google Ads suits capturing existing demand, Meta suits generating demand and retargeting, Microsoft and Nextdoor add reach where they fit. Other platforms are scoped individually rather than sold by default.
Do you require a minimum contract length?
No. 30 days' notice, no minimum term, so you can scale up, scale down or pause as your business needs change.
How do I know the campaigns are working?
Every account gets proper conversion tags per platform plus Google Business Profile tracking, so reporting reflects real calls, bookings or sales, not just clicks.
Can you manage ads for both local businesses and e-commerce stores?
Yes. Campaigns are built around your actual goals, whether that's calls and bookings for a local business or purchases and ROAS for an online store.
Do I need my own ad accounts?
Yes. Campaigns run on ad accounts owned by your business, with Sitemate given manager-level access, so you always retain full ownership of your data and history.
How is the management fee worked out?
It's priced per platform, not by campaign count. Setup is £395 for the first platform plus £95 for each extra; management is £145/mo for the first platform plus £50/mo for each extra. Three platforms works out at £245/mo total.
How soon will I see results?
Some platforms, like Google Search, can generate leads quickly. Others, like awareness or retargeting campaigns, build over a few weeks. Reporting runs monthly: a 72-hour launch check, a mid-month waste pass, and a month-end report.
Ready to turn ad spend into results?
Tell us about your business and goals. We'll recommend the right platforms and come back with a clear management quote.
Start Advertising