Your business shouldn't stop when you do.
Custom AI chat widgets, workflow automations, and voice agents built to handle the enquiries, questions, and follow-ups that currently need a person. Trained on your actual content.
A visitor asks a question at 9pm. You're closed. They leave and book with whoever answers first.
You're paying a flat monthly fee for a chatbot that answered twenty questions last month.
The bot has your old prices because you updated your site but forgot to re-sync the chatbot's training data.
Automations that are 80% there, three manual steps still needed to complete every job.
Staff spending an hour a day fielding the same five questions every customer asks.
We didn't just build this for clients. We built it for ourselves first.
The chat widget on this site is our own build, not a third-party embed, not a plugin bolted on. It reads from the same CMS we already maintain, so its answers are never out of date. It captures leads quietly when a conversation looks like a real enquiry. It costs pennies per conversation, not pounds per month. Open it. Ask it something.
That's the proof point. We shipped it in production on our own live site before offering it to anyone else. The architecture, the cost model, the security layers, the lead capture logic, everything described in our blog post on building it is what you'd get for your business.
Most AI chat tools are a third-party subscription that requires you to keep a separate system in sync with your actual content. When we build one, it's native to your site, reading directly from your CMS, matching your design, owned by you. No second login. No stale answers.
Custom AI chat widget
Built natively, not embedded from a third party. Reads directly from your CMS content so answers are always current. Matches your design. Lead capture built in. Costs a fraction of a flat subscription at typical small business traffic volumes.
Workflow automation
Connect your tools so the manual steps between them disappear. Booking confirmed, calendar updated, client notified, invoice drafted. No manual steps in between.
Knowledge grounding from your CMS
The AI answers from your actual content: services, prices, FAQs, hours, policies. Update your site and the bot updates with it, no second system to maintain, no re-upload step, no stale answers.
Lead qualification & capture
Conversations that look like genuine enquiries get quietly captured and sent to you. Validated server-side before they reach your inbox, the AI output is never trusted directly. You get clean, accurate lead data.
Voice agents
AI phone agents that handle inbound enquiry calls: answer common questions, takes a message, qualifies a lead, or confirms an appointment. For businesses receiving a high volume of routine calls. Scoped per client, we talk through whether it makes sense before building.
Security & prompt hardening
Multiple independent protection layers: rate limiting, input filtering, off-topic lockout, prompt injection defence. Invisible to real visitors. Makes abuse expensive to sustain without slowing down genuine conversations.
Who this is for.
Businesses that get the same questions every day
If your staff field "do you take walk-ins?", "what are your prices?", "do you cover my area?" multiple times a day, an AI widget answers those for free at any hour. Your team handles the conversations that actually need a human.
Service businesses with after-hours enquiries
Visitors who land at 9pm and don't leave a message are gone. A widget that answers immediately, captures their details, and confirms when you'll be in touch keeps them in play until you open.
Operations with repetitive manual steps
If completing a job always involves the same sequence of system updates, notifications, and admin tasks, automation converts that sequence into one trigger and zero manual steps.
Businesses reconsidering their AI subscription
Most widget pricing models charge per seat, per page view, or per lead captured, and they cap your hours or conversations. Our cost is usage-based AI inference only: around £1.10 per 100 conversations. It runs 24/7, not just weekday office hours. You pay for real conversations, not for a tier you're renting whether or not anyone chats.
Common questions.
Same architecture, yes. The exact implementation is scoped to your business, your content, your design, your lead capture fields, your FAQs. What you see on this site is built on the same stack we'd use for yours. Read how we built it.
We build a knowledge summary from your CMS content, covering services, pricing, FAQs, hours, and policies, and the AI answers from that. It doesn't make things up; if it doesn't have a confident answer, it says so and points to your contact form rather than guessing.
The only ongoing AI cost is usage-based: around £1.10 per 100 conversations. Most small business sites sit at 50–200 conversations a month. That's well under the £15–23/month flat subscriptions most AI chat tools charge. Full breakdown in our blog post.
No. Our chatbots are deeply integrated with the sites we build, reading directly from the same CMS and database. It's not that we couldn't technically add something to a WordPress site, it's that doing it properly, staying in sync with your content, loading fast, and not relying on a plugin bolted on top, isn't possible without us controlling the stack. If you're on WordPress and want this, the honest answer is: it works properly on a site we build.
An AI that handles phone calls, answers common questions, takes a message, qualifies a lead, or confirms an appointment. Built for businesses receiving a high volume of routine inbound calls. We scope it honestly per client; if a simpler solution fits better, we'll say so.
Yes. Live handoff to a team member is a straightforward addition. It doesn't add AI cost, each person handling escalations is a user account, not a per-seat AI charge. The AI bill stays the same whether one person handles handoffs or five.
It's an add-on, not included as standard. We scope before we quote, because a straightforward FAQ widget is a different build to a fully integrated lead capture system. What we can say upfront: there's no ongoing subscription. The only recurring cost is usage-based AI inference, around £1.10 per 100 conversations. Most SaaS chatbot tools charge £15-50 per month whether the bot earns anything or not. If your widget captures one extra booking or enquiry a week that would have otherwise left your site, it typically covers months of running costs from that conversion alone. The setup is a one-off investment. We'll tell you the number once we know what you actually need.
Off-the-shelf for most businesses. If a flat monthly fee is genuinely the worst of it and a third-party tool fits your content model, that's the faster and cheaper path and we'll say so. A custom build earns its place when content changes often, lead handling needs validation, or the cost model doesn't suit paying regardless of traffic.
Want to see it answer questions about your business?
Book a free demo and we'll show you the chat widget live, answering real questions about your business. And we'll be honest about whether a custom build is the right call or whether an off-the-shelf tool is the better fit.