Built to be found.
Every page optimised, schema-correct, and Google Business Profile-aligned from day one — not bolted on after launch. Because showing up in local search starts with a site that's built right.
You search your own business and it doesn't appear in the first few results.
Your competitors are showing up in the map pack and you're not.
You had some SEO work done but nothing noticeably changed.
You have a Google Business Profile but no idea if it's set up correctly.
Built to be found,
from day one.
Most websites are built first and optimised later — which usually means the SEO work never quite happens, or is bolted on as an afterthought by someone who wasn't involved in building the site. The result is pages with generic titles, missing descriptions, no structured data, and a Google Business Profile that doesn't match the website at all.
Local search works differently from national SEO. The map pack, the local results, the knowledge panel — these are driven primarily by your Google Business Profile, not by keywords stuffed into page headings. A well-built website supports your GBP rather than working against it. The two need to match.
Every Sitemate website is built with local search in mind from the start. Page titles and descriptions written for what customers actually search. Schema markup that tells Google exactly what type of business you are and where you operate. A sitemap that gets the right pages indexed. And a GBP configuration that's consistent with everything on site.
Page titles and meta descriptions
Every page gets a title and description written for what your customers are actually searching — not generic placeholder text or the same description copy-pasted across every page.
Structured data markup
Schema.org markup tells Google what type of business you are, what services you offer, where you operate, and how to contact you. This supports local knowledge panels and search entity understanding, and it's set up correctly from launch — not added as an afterthought.
Sitemap and robots.txt
A clean sitemap that includes the right pages and excludes admin, draft, and API routes. A robots.txt that doesn't accidentally block Google from crawling content you want indexed.
Google Business Profile alignment
Your business name, service area, and contact details on your site match exactly what's on your GBP listing. Mismatched NAP details are a common, silent ranking drag that's easy to fix and rarely gets caught.
Google Search Console setup
Search Console connected and verified so you can see which queries your site appears for, which pages are indexed, and whether Google has any crawl issues with your site.
Fast, clean code
Page speed is a real ranking signal for mobile search. The site is built to load fast without unnecessary third-party scripts, render-blocking resources, or oversized images.
Who this is for.
Businesses that can't be found in local search
If searching 'your trade + your town' doesn't return your business anywhere near the first page — and your competitors are there — your site isn't giving Google enough to work with. The right on-site signals change that over time.
New businesses launching online
Starting with the right SEO foundation is significantly cheaper than fixing it after the fact. Getting titles, descriptions, structured data, and GBP alignment right from launch means you're building authority from day one rather than correcting errors that have already been indexed.
Businesses whose past SEO work didn't stick
If you've had SEO done before but nothing much changed, it's worth understanding why. Often it's because the technical foundation was wrong — the site structure wasn't clean, the pages didn't have distinct intent, or the GBP wasn't aligned. This fixes the foundation rather than adding more content on top of a shaky base.
Businesses with a GBP but no website traffic from it
A Google Business Profile alone isn't enough. If someone clicks 'website' from your GBP listing and lands on a slow, generic site with no relevant content — they leave. The website needs to back up the profile with indexed, relevant content that confirms you're the right business for their search.
Want a site built to show up in your area?
Tell us where your business operates and what you want to be found for. We'll show you what an SEO-ready site for your business could look like.